Postmodern 4 Pack

For this project we had to develop a brand identity, packaging, and bottle design. The packaging had to be designed to house four beer bottles of our style choice with a design movement being the inspiration behind the brand and packaging decisions.

Hippie Flip is based on the Post Modern design movement with inspirations coming from the work of Paula Scher with some influence from David Carson. I designed Hippie Flip to embody the spirit of the movement and the rejection of rules.