Food Truck Brand

For this project we had to develop a brand identity, packaging system, and food truck design. The packaging had to be designed for “on the go” and be for optimal storage in a confined food truck environment (packaging must lie flat, or be nesting).

Jonny B’ Quick is a 50s style diner inspired Food Truck. The identity is based off of drive in diners and other branding from the 1950s. I wanted this brand to emphasize the timeless nature of 50s branding and by doing so, I used a faded, patriotic inspired color palette and common 50s motifs such as a soda jerk and other diner inspired patterns throughout the brand and packaging.