Coffee Shop Lookbook

For this project we had to develop a brand identity and an investor lookbook for an American-based coffee shop inspired by a country of our choice. The goal of the assignment was to represent the country while avoiding cultural appropriation.

The country that I chose for my coffee shop is the Netherlands and the name of my coffee shop is Gezellig. The word gezellig, while technically untranslatable, is a staple term among the dutch and it is used to explain warmth of dutch culture.